There’s a moment most of us in this industry have had (maybe more than once). You’re staring at your spreadsheet, counting the closed deals, the margin, the dollars in… and something just feels off.
You hit your number. Maybe even crushed it. So why does it still feel a little empty?
Let’s be honest—our industry loves a good ROI. (So do we, sometimes.) But when your version of success is only measured in revenue, you can start to lose sight of the things that actually make the work feel worth doing.
Let’s rewrite it.
What if ROI stood for Return on Intention?
What if it measured how often you got to say no to a chaotic client, or how many times you finished your workday before dinner? What if your wins included the moment your team felt supported enough to pitch a bold idea—or the time a client told you your gift made their CEO cry (the good kind of cry)?
In the promo space, we’re not just selling stuff—we’re creating moments, building relationships, and carrying the emotional labor of an entire brand’s first impression. And that kind of work? It’s hard to measure on a spreadsheet.
So here’s what we’re hearing inside The Ripple Collective:
“I used to take every job—I don’t anymore.”
“I raised my prices for the first time and nobody flinched.”
“I built a client onboarding process that doesn’t drain my soul.”
“I finally celebrated a win instead of moving on to the next task.”
This is the stuff that matters. This is what real ROI looks like when you’re building a sustainable, values-aligned, and joy-driven business in a high-pressure industry.
And the best part? You don’t have to figure it out alone.
In Ripple, we talk about this all the time—how to protect your peace, how to redefine growth, and how to make sure you’re building a business that works for your life (not the other way around).
So if you’re tired of chasing numbers that don’t move you—pull up a chair. The ROI we’re after includes things like rest, resonance, and ripple effects. And there’s plenty of room for you here.